The Rise of Streaming Services: How Traditional TV Broadcasting is Changing

March 17, 2023|Updates |By Conner Krizancic

The way people consume entertainment has changed dramatically in recent years, thanks to the rise of streaming services. Traditional TV broadcasting, once the primary source of entertainment for many households, is now rapidly losing ground to these newer, more flexible options. As the entertainment industry continues to evolve, here are 8 trends shaping broadcast TV in 2023:

Increased Use of Artificial Intelligence (AI) and Machine Learning (ML)

  • Broadcast TV networks are increasingly using AI and ML to analyze audience data and make programming decisions. These technologies help networks to identify viewer preferences and make programming decisions that are more likely to attract and retain audiences.

Personalized Advertising

  • With the use of AI and ML, broadcast TV networks are able to serve personalized ads to viewers. Advertisers can target specific demographics and interests, increasing the effectiveness of their campaigns.

Interactive TV

  • Interactive TV, which allows viewers to interact with programming in real-time, is becoming more prevalent. This includes features like live polling, social media integration, and interactive games. These features offer a more engaging experience for viewers and encourage them to be active participants in the programming.

Virtual and Augmented Reality

  • Virtual and augmented reality are being incorporated into broadcast TV programming, offering viewers a more immersive and interactive experience. This technology can be used to create virtual sets, enhance special effects, and offer viewers a more engaging experience.

Cloud-Based Infrastructure

  • Broadcast TV networks are moving away from traditional broadcast infrastructure and toward cloud-based systems. This allows for greater scalability, flexibility, and cost savings. Cloud-based infrastructure also enables networks to deliver content to viewers in new and innovative ways, such as via mobile apps and social media platforms.

Subscription-Based Models

  • Broadcast TV networks are experimenting with subscription-based models, offering premium content to subscribers for a monthly fee. This approach is popular with younger viewers who prefer to consume content on-demand. These models offer networks new revenue streams while also giving viewers more choice and control over their viewing experience.

Diversity and Inclusion

  • Broadcast TV networks are making a concerted effort to increase diversity and inclusion in their programming. This includes more representation of underrepresented groups, more diverse casting, and storylines that tackle important social issues. This shift is not only important for promoting social progress, but it also makes good business sense. Diverse programming can attract a wider range of viewers and expand the network's audience.

Partnership with Social Media Platforms

  • Broadcast TV networks are partnering with social media platforms to reach younger audiences. Social media platforms offer broadcasters a way to reach audiences where they are spending their time, while also offering new advertising opportunities. These partnerships allow networks to expand their reach and connect with younger audiences in new and innovative ways.

The Streaming Revolution: What It Means for Broadcasting

Streaming services like Netflix, Amazon Prime Video, and Hulu have revolutionized the entertainment industry by offering viewers the ability to watch their favorite movies and TV shows whenever and wherever they want. This is a huge departure from the traditional TV broadcast model, which relies on set schedules and programming that viewers have little control over.

One of the biggest advantages of streaming services is their ability to offer a vast array of content. Unlike traditional TV broadcasting, which is limited by bandwidth and programming schedules, streaming services have access to vast libraries of movies and TV shows, which can be accessed at any time. This has made it easier for viewers to find the content they want and has allowed for a greater diversity of programming.

Another advantage of streaming services is the flexibility they offer. With traditional TV broadcasting, viewers have to be available at specific times to catch their favorite shows. But with streaming services, viewers can watch their favorite movies and shows whenever they want, whether it's during their morning commute, on their lunch break, or late at night.

In addition to these benefits, streaming services are also more affordable than traditional TV broadcasting. Many streaming services offer monthly subscription fees that are significantly lower than the cost of cable or satellite TV. This makes them a great option for people who are looking to save money on their entertainment expenses.

The rise of streaming services has had a profound impact on the traditional TV broadcasting industry. In response to the increasing competition from these new platforms, many traditional broadcasters have started offering their own streaming services. This has created even more choices for viewers, but it has also led to a fragmentation of the industry.

Despite these challenges, traditional TV broadcasting is still alive and well. Many people still enjoy the experience of watching live TV broadcasts, and there are still many shows that are only available on traditional networks. But as the rise of streaming services continues, it's clear that the entertainment industry is undergoing a major shift. And for viewers, this shift means more choices and more flexibility than ever before.