Lara DeRosa, Vice President, Broadcast Media Marketing and Corporate Communications,
is a senior marketing communications professional and broadcast producer, overseeing OTSM’s broadcast-based content branding and strategic communications. Her work is especially committed to attribution analytics and verification and, more specifically, corporate branding, broadcast media partnering and collaborative solutions for clients. Lara has extensive experience in the creative development, production and direction of broadcast news releases, live media tours, public services announcements, investor relations, and crisis communications.
Prior to joining OTSM, Lara held positions at Medialink Worldwide, DG Systems, Ruder Finn, and Competitive Media Reporting, where her teams received the United States Department of Interior’s “Take Pride in America Award” and the Public Relations Society of America’s Silver Anvil Award. She is recognized by O’Dwyer’s Board of Editors for her “Executive Achievement in Public Relations”, authored several articles, and served as an on-air spokesperson. She is a graduate of Stony Brook University with a degree in English, minors in economics and psychology, and did her masters work at Columbia University. Lara lives on Long Island with her husband, children, and Buddy, the best goldendoodle in the universe.