Why Digital Asset Management is Critical in 2023

January 17, 2023|Updates |By Conner Krizancic

Digital asset management (DAM) is the process of organizing, storing, and distributing digital assets such as images, videos, and documents. In the modern digital age, organizations of all sizes and industries rely on digital assets to communicate with their customers, partners, and employees. As such, effective digital asset management has become critical in order to ensure that these assets are easily accessible, properly organized, and used in compliance with company policies and regulations.


Here are a few reasons why digital asset management is critical in 2023:


  • Increased reliance on digital assets: As more and more business processes move online, the use of digital assets such as images, videos, and documents will continue to increase. This means that organizations will need to have a system in place to manage these assets and ensure that they are easily accessible and organized.

  • Improved collaboration and efficiency: A DAM system allows multiple users to access and edit assets, making it easier for teams to collaborate and work together. This can improve efficiency and reduce the risk of errors.

  • Enhanced security and compliance: Digital asset management can help ensure that assets are used in compliance with company policies and regulations. For example, a DAM system can track and control the use of assets, prevent unauthorized access or sharing, and ensure that assets are properly labeled and attributed.

  • Enhanced customer experience: Digital assets such as images and videos are often used to engage and communicate with customers. By properly managing these assets, organizations can ensure that they are using high-quality and relevant assets, which can improve the customer experience.


Digital asset management is critical in 2023 as organizations continue to rely on digital assets for communication and collaboration. An effective DAM system can help improve efficiency, security, and compliance, as well as enhance the customer experience. Need some help getting started? 

Here are six best practices for digital asset management:


  1. Define your assets: The first step in effective digital asset management is to define which assets you need to manage and how they will be used. This can include identifying the types of assets you have (e.g., images, videos, documents), their purpose, and the teams or individuals who will be using them.

  1. Establish clear policies and procedures: It's important to have clear policies and procedures in place for managing digital assets. This can include guidelines for creating, storing, and distributing assets, as well as rules for use and attribution.

  1. Use a dedicated DAM system: A dedicated digital asset management system can help you organize, store, and distribute your assets in a central location. This can make it easier for teams to access and share assets, and can help ensure that assets are properly labeled and attributed.

  1. Implement proper metadata and tagging: Proper metadata and tagging is key to effective digital asset management. This can include identifying the asset's creator, date, and any relevant keywords or tags. This information can help make assets easier to search and find, and can help ensure that assets are used in compliance with company policies and regulations.

  1. Regularly review and update your assets: It's important to regularly review and update your assets to ensure that they are still relevant and accurate. This can include deleting outdated assets and adding new ones as needed.

  1. Train your team: Proper training is essential to ensure that your team understands how to use your DAM system and follows your policies and procedures for managing digital assets. Consider providing training sessions or resources to help your team get up to speed.


In conclusion, effective digital asset management is critical for organizations of all sizes and industries. By following these best practices, you can ensure that your assets are organized, easily accessible, and used in compliance with company policies and regulations.