Preparing Media Traffic for 2024: Vendor Review

Agencies are constantly being asked to do more, with less. If you're housing media in different places for Linear, OTT, Programmatic and other digital properties, you may be struggling to manage it all. Keeping up with different formats and different delivery points, while trying to meet deadlines can be challenging. Let OTSM ensure that your media gets to every screen, in the proper format, and on time.

Here are a few questions to ask your team, to be best prepared for a strong year ahead…

Are your vendor solutions customized to your workflows?

There are simply too many platforms, with too many channels for your creative to reach that it is a necessity for your distribution workflows to have dashboards and reporting that are customized for your exact delivery needs. Managing creative distribution across linear and digital does not have to be complex, rather it can be centralized in a user friendly interface that provides access to real-time, accurate information enabling your team to operate with maximum production and efficiency.

Do you have 1st class Service, Security & Transparency?

Your information is key, but are you secure in who else can access your reporting and data? Any customized interface should also come with levels of user permissions that will ensure your team and partners can have the required and appropriate quality controls and workflows. What about hacking? Cloud based services ensure that no server attack can compromise your proprietary intelligence that puts you ahead of the competition.

Are you ready to champion CTV & Digital as part of your media mix?

Your media deserves comprehensive distribution, reaching its specified destination with timeliness and accuracy. First, ensure your adtech and content distribution is ‘online’ with each and every streamer and publisher in the market, as well as being equipped to capitalize on 5G efficiencies by distributing via IP/TCP. Just because your media mix may not include a channel or platform one week doesn’t mean it won’t be a key channel the next week. As your media budget adjust and optimize across linear and digital channels to meet your brand’s needs, your client workflows and service should stay consistent, with centralized interfaces that provide reliable tagging, instructions and reporting.

Paying too much for Linear Distribution?

With the largest reach comes large investment, but that doesn’t mean Linear Distribution should be costing you a premium. Managing your entire distribution with the right vendor will allow you to have a complete and accurate understanding of your budgets and their impact. Aligning with an agency that prioritizes customer service will allow you to evolve with new platforms while capitalizing on the greatest opportunities in media.