Breaking Boundaries with UBC TV: Meet Peggy Dodson, the Mastermind Shaping the Mission
May 15, 2023|Partnerships |By Conner Krizancic
Get ready to meet a true trailblazer in the entertainment industry. Today, we proudly present Peggy Dodson, the visionary CEO and founder of UBC TV. With an illustrious career spanning over 16+ years, Peggy Dodson has left an indelible mark on the world of entertainment and television. Her journey, filled with passion and determination, has propelled her to the forefront of the industry. As the mastermind behind the Urban Lifestyle Cable Multi-media Network, Peggy Dodson has become a prominent figure, revolutionizing the way we experience urban culture. Join us as we delve into the remarkable story of Peggy Dodson, exploring her groundbreaking contributions and the impact she has made on the entertainment landscape.
With over 16+ years of experience in the field, Peggy's career began as a professional jazz singer and recording artist, captivating audiences with her incredible talent. Building on her passion for music and the arts, she ventured into the world of production, establishing her own company. This marked the beginning of an extraordinary entrepreneurial journey for Peggy.
Beyond her artistic pursuits, Peggy Dodson is a professional speaker, visionary, creatress, and business professional. Her dedication and enthusiasm for her craft are palpable in everything she does. She approaches her work with an unwavering commitment to excellence, constantly striving to be the best version of herself. But Peggy's ambitions extend far beyond personal success; she seeks to inspire others to unleash their full potential and be the best they can be.
Peggy’s Plans for UBC TV:
The 5-Year Vision for UBC TV
In the next five years, Peggy Dodson, the visionary CEO and founder of UBC TV, envisions a complete transformation of the broadcasting landscape. Her goal is to challenge the existing paradigm and revolutionize the viewer experience by creating a more interactive and engaging platform. Recognizing the importance of relevance and diversity, Peggy aims to reflect the dynamic cultural tapestry of the audience UBC TV serves. While the network hasn't reached this point yet, Peggy firmly believes that the audience is eager and prepared for this evolution. She sees it as the network's responsibility, alongside the industry as a whole, to rise to the occasion and meet the expectations of their viewers. Together, Peggy and the UBC TV team strive to shape the future of entertainment, pushing boundaries, and redefining the industry's possibilities.
UBC TV’s Programming Lineup
Peggy envisions a diverse range of shows, including sports programming. Drawing from her background in sports broadcasting, Peggy expresses her passion for the industry. She mentions securing the rights to broadcast basketball, including the Global Women's Basketball Association, and her desire to expand coverage to other sports like soccer. In addition to sports, UBC TV will also feature a comedy series, catering to a broader lifestyle audience. Peggy acknowledges the importance of delivering great content and highlights the network's collaboration with content creators to bring exciting programming to UBC TV viewers.
UBC TV’s Plan for Original Content
Half of the content on UBC TV is original. The network takes pride in being a producing powerhouse, with in-house production capabilities. While collaborating with other content creators is essential, Peggy has always emphasized the importance of having original programming. The majority of the shows, especially lifestyle programs, are created in-house, ensuring a unique and distinct lineup. From production to editing, UBC TV maintains control over the creative process. This deliberate approach to prioritizing original content was a strategic decision from the start, reflecting Peggy's commitment to delivering captivating and authentic programming to the audience.
Peggy Dodson's Mission to Celebrate Culture and Diversity through UBCTV
Peggy Dodson's mission is clear—to create new and original urban lifestyle content that celebrates culture and diversity. Her vision encompasses television, film, the music industry, theater, and social media, as she aims to bring these vibrant expressions of urban life to audiences worldwide. Through UBC TV, she envisions a platform that transcends boundaries and delivers captivating content across all media platforms.
About THE UBC TV NETWORK
UBC TV is a media technology broadcast company that creates original urban lifestyle content that is distributed over multiple platforms globally. UBC TV is a producing network that will have its own 'UBC Originals' consisting of news, fashion entertainment, business, health and fitness, live concerts, sports and other lifestyle programs. Content will be distributed over multiple platforms such as OTT, VOD, set-top-boxes, mobile, Livestream, cable, wireless devices, social media, radio and Pay Per View. UBC-TV infuses culture, exciting and uplifting programming geared towards the underserved urban multicultural market.